AI Innovations at GITEX Global 2025

At GITEX Global 2025, Mohammed Alkhotani, Salesforce’s Senior Vice President for the Middle East, shared exciting insights about their evolving enterprise AI strategies. Through their Agentforce platform, Salesforce is offering businesses two distinct pathways for AI integration. Companies can either build from the technical foundations or prioritize value-driven results. Alkhotani emphasized, “Our priority is to showcase how AI initiatives can enhance business outcomes.” The impact of these technologies is already evident, with noticeable boosts in productivity and customer satisfaction across organizations in the region, aligning with the region’s digital transformation efforts.

Local Data Strategies in the Middle East

A significant part of Salesforce’s approach involves localizing their services, which was highlighted by the introduction of data residency for Slack in the UAE. This move allows both governmental and commercial sectors to manage their collaboration and AI data securely within their national borders. “Most of our solutions are hosted on local data centers in collaboration with AWS,” explained Alkhotani. Beyond being a collaboration tool, Slack serves as a comprehensive platform for managing workflows and approvals, and ensuring data residency strengthens its appeal in regulated industries.

Alkhotani detailed Salesforce’s growth strategy in the Gulf region, focusing on creating value, empowering partners, and fostering local talent. He emphasized the importance of connecting global expertise with the local ecosystem to drive digital excellence, particularly through AI and cloud technologies.

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